Making up for the evening.

Basically, the routine for evening make up is the same as it is for the day, the differences are that the colours should be brighter and can be used more lavishly because they will be worn under artificial light and you can be as exotic as your personality, and the party you are going to, will allow.

There are a few general rules in choosing powder and lipstick colours for artificial light: a yellowish skin needs a powder with plenty of pink in it, but no hint of mauve or orchid. If you wear a beige shade of powder by day, choose a rosy-beige for evening. If you wear rachel-toned powders by day, have a rosier powder for evening or even one with a pale mauve cast. If you have a florid complexion, you can tone it down by using a green-tinted powder beneath a beige one containing just a hint of pink.

Artificial light drains orange toned lipsticks of their colour and deepens those with a lot of blue. Clear reds and pinks are best.

There are so many pretty-eyeshadow colours to choose from nowadays, it is unimaginative to use blue with blue eyes and green with brown. You can choose a shade to match or contrast with your dress for instance, or blend two colours at a time and, for extra glitter, add a streak of gold or silver.

It is the same with mascara colours too. Once they used to be in black or brown only, now you get a range of shades in brown, grey, green and blue, and, in addition, all those colours with an iridescent glitter. You can also buy gold and silver mascara for tipping the eyelashes on top of a plain mascara.

The new liquid eyeliners are better than pencils. The give a softer look and do not drag the skin when being applied or removed. Use them to draw a fine line at the base of the upper eyelashes and inside the lower lid, emphasising the outer corners and continuing with a slight upward curve to follow the outward sweep of the eyelashes.

Then apply cream or stick eyeshadow on the lids, smoothing it in to meet the liquid liner, and fading it out and up towards the eyebrows unless the bones beneath the brows are prominent. In this case you can make them less so by blending in a soft brown shadow cream instead of your usual foundation, and powdering over it.

For a final touch, lightly coat your little finger with powder, and gently press it over the lids to set the shadow.

When making up your mouth, outline it first with a darker colour, using a brush. Fill in with your evening shade of lipstick. Leave for a few minutes to set, then lightly blot with a tissue.

Reproduced from: The Daily Telegraph Beauty Book circa 1967
Author: Winifred Carr